Originally posted on TED Blog:
“We use images like a weapon to fight for social causes,” says a man in the trailer for INSIDE OUT: The People’s Art Project, a new documentary that airs on HBO tonight. The doc tells the story of JR’s INSIDE OUT, a global art project in which anyone, anywhere, can send the artist a portrait and have a poster-sized version sent back to them for pasting in public spaces. [ted_talkteaser id=1085]Since the project’s launch in 2011, when JR received the TED Prize, these oversized black-and portraits with a faded polka dot motif in the background have become a fixture on the walls, fences and sidewalks all around the world. To date, more than 130,000 INSIDE OUT posters have been pasted in more than 100 countries.
INSIDE OUT: The People’s Art Project, directed by Alastair Siddons, isn’t about untangling the identity of JR – who always appears in public wearing Ray Bans and fedora. Instead, it aims to show how people around the globe have made this fascinating project their own. Yes, cameras show JR in his Paris studio but, from there, they travel to Haiti, where photographer Benoit has pasted up dozens of images of those living in tent cities following the devastating earthquake of 2010. The message: that while hardship continues in the country, people remain infused with hope.